Wednesday 7 September 2016

12 Successful Bloggeing Tips Without Stress


12 Successful Blogging Tips


I got a question emailed to me today from a reader asking exactly what he needed to know for him to become a successful blogger.  

 Well that isn’t the easiest question to answer in a simple email as there is SO MUCH that goes into becoming a blogger that many people don’t realize. Instead, I thought it would make a good topic for a post.




“What do I need to learn to become a successful blogger?” is a question that I think many aspiring bloggers want the answer to when first starting out, I know I was eager to learn before I launched my first site.   Whilst some topics are obvious that you need to learn about, others are not so until you come to need them further down the line.

This particular question got me thinking quite a bit about which things you specifically need to learn about sooner rather than later.  I therefore came up with 12 things that every blogger really NEEDS to know about when starting out online.  

Obviously this list could have been much longer, but I tried to keep it relatively short so as not to overwhelm any newbies.  Learn about these and you will have a good solid foundation to build a successful site upon.

 

1. SEO

SEO also know as Search Engine Optimization – is a subject that you must learn about.  I decided to place this first on the list as I feel that it is THE most important thing any blogger or website owner should learn about (I can’t stress that enough).

What is Search Engine Optimization?  Well basically, it is the term given to understanding and implementing the way in which search engines to help benefit your website.  The vast majority of website traffic that a site receives will come from the search engines, so by making the most of them you can make sure that lots of people find your site.

SEO can be divided into two separate sections;
  • On-page SEO,
  • Off-page SEO,
On-page SEO refers to the techniques that you can use ON your website to boost traffic and web rankings (such as; keyword placement, using Alt tags, meta descriptions, etc.), whereas Off-page SEO refers to the techniques used, you guessed it, OFF your site (such as; social media, guest blogging, link baiting, etc.).

Both are very important, but I would definitely put more emphasis on learning about On-page SEO techniques.  This will help you to understand how the World Wide Web works and, more importantly, how you can create content and structure your site to make the maximum impact online.

If you only take one thing from this entire list, make sure your set time aside to learn about SEO.  It WILL help you in the long run!

2. Writing

Nobody can become a blogger without first knowing how to write.  Whilst this may seem absurdly obvious, there is a lot more to writing than simply stringing a few sentences together.

Writing is something that certainly develops over time.  Just think about when you first learned how to write as a 3-4 year old and compare it to how you write now.  

Well the same can be said when you first start out blogging.  We all know how to write, but there is a big difference between writing every now and then, and writing 1000+ words several times a week (maybe even daily).

You need to be prepared to make mistakes along the way.  Your first blog posts will probably take a good while to write, yet they will be nowhere near as good as the ones you write a year, two years, ten years down the line.  

You need to be prepared to learn your craft, develop as a writer and find your voice/writing style.  The only way to do this is to write on a regular basis, so get stuck in.

You also need to make sure that you brush up on your spelling and grammar.  Too often I see posts littered with mistakes.  

People do notice them and they can have a bigger effect on your audience than you would imagine.  You are publishing posts under your name so take pride in your work and try to make them as good as you possibly can.

 

3. Content Creation

Yes, writing and content creation are two very different things.  You could be an excellent writer, but that doesn’t necessarily mean you can create good quality content for your website.

Quality website content needs to, not only attract readers, but engage them as well.  You need to learn how to construct posts that entice people to keep reading to the end of an article, to leave comments and to click on your other pages.  Again, this comes with practice and you will get better at it over time.

Content creation actually covers a whole host of different areas, such as;
  • On-page SEO,
  • Creating engaging titles,
  • Engaging introductions,
  • Images,
  • Video,
  • Audio,
  • Internal linking,
  • External linking,
  • Call to action,

 

4. Niche Blogging and Understanding Your Target Market

There is one thing that all successful blogs have in common – they are all run like a normal business.

Blogging is a business, so you should treat it like that.  If you want to create a successful blog then you have to approach it in a professional way.  

That means taking time to research the niche subject that you want to focus on and not just jump in two footed because you enjoy it.  

If you can find a gap in the market that no one is yet covering, or alternatively find something that is already being covered and do it better, then you may be onto a winner.

Understanding your target market/target audience is also extremely important.  If you know who you are aiming for, or what types of people are actually visiting your site, you can better tailor your content to suit them.


5. Domain, Hosting, Blogger, and WordPress

If you want to start a blog online, you will have to, at some point, learn how to set one up.  New bloggers find this process daunting, but when you actually learn what goes into setting up a site online you will find that it isn’t that bad.  In fact it is quite straight forward.

Essentially all you need is 3 things;
  • Domain name (i.e. www.YourDomain.com)
  • Web hosting (where your website files are stored online)
  • Blogger and WordPress (the framework that you build your site on)
I’m not going to go into detail about these things in this post as you can find more information in our Domain Name Registration, and Beginners Guide To Web Hosting guides.

6. HTML and CSS

Now here is a subject that many people dread learning about when starting out.  Thankfully, most bloggers only need a basic understanding of HTML and CSS to get them on their way.

The vast majority of your time will be spent creating and editing your website in WordPress, but occasionally you may need to edit little bits of code here and there.  This is where a basic knowledge of HTML & CSS comes in.

7. Social Media

We are all familiar with social media as we all use it every day to chat with our friends and family.  Despite that, do you actually know how social media works?  You may be nodding, yet I very much doubt you do.

Social media is dead easy to understand when you are using it yourself.  Perhaps you only use one or two networks (i.e. Twitter and Facebook) and only tend to communicate with a handful of people regularly.  

Things change, however, when you approach social media for your website.  Not only do you need to be familiar with more networks (i.e. Google+, LinkedIn, StumbleUpon, Pinterest, etc.), but you need to know how each works differently.

You also need to realise that different social networks are better at different things.  Twitter, for example, is great for talking to people directly, whereas Google+ is better for sharing images and videos with people.  

Again, this may seem obvious but it has big implications for how you use them for your business.  There are only so many hours in the day after all.

 

8. Social Media Marketing

There is a big difference between social media and social media marketing.  Social media is a great way to interact with existing fans of your website.  Social media marketing though is fantastic for finding new fans and helping to spread the word about your blog around the world.


You will need to learn about;
  • The marketing rules & regulations of each social network,
  • #Hashtag trends that you can tap into,
  • Groups/pages/communities that you can join,
  • Advertising policies,
  • Setting up dedicated pages for your blog,
  • URL shorteners,
There are literally billions of people using social media every day.  You just need to learn how to tap into a tiny fraction of that in order to build a community around your site.

9. Networking

Yes, networking and I’m not talking about social networking this time.  There is a famous phrase – “It’s not what you know, but who you know that matters.” that is particularly important for bloggers to remember.

Blogging, as an industry, is one great big community.  Not only is that built up of regular readers, but also by other bloggers as well.  

You need to get out there and start making connections with other blog owners.  This doesn’t just apply to other bloggers in your niche, but bloggers who run sites in other industries as well.  

Why is this important?  Well not only is it good to learn from one another, but you can help to promote each other’s sites.   Why would you want to promote other people’s sites though?  Well because you can tap into each other’s audience of course.

I have met some fantastic bloggers online from around the world through running this site, some of which I now work with on other projects.  

I have been able to learn so much from them and get help when I needed it.  After all, it’s good to know people who are in a similar situation to you.

10. Google Analytics & Webmaster Tools

A couple of incredibly important tools to learn about are Google Analytics and Google Webmaster Tools.  Both of these greatly help you to understand how your site is performing and can identify areas in which you can improve.  Only by understanding this can your site grow and develop over time.

Again, I’m not going to go into detail about these tools in this post, as there is far too much to cover.  You can, however, check out our Beginners Guide To Google Analytic for more info on using them.

11. Photoshop

Photoshop, or an equivalent image manipulator (like GIMP or Paint.NET) is a vital tool for you to use and learn about.  Every blog and website needs images and graphics, so being able to edit them properly is extremely important.

WordPress allows you to upload and edit images within your site itself, but that is very limited.  Whilst it may take slightly longer, it is much better to edit your images before you upload them to your site.  

Not only does this mean you can keep image file sizes down, but doing so can help keep your site running quickly.  Site speed is vitally important, so making the effort to optimize your images in Photoshop beforehand is well worth the effort.

12. Branding

Lastly, I want to cover branding as this is often a subject that many new blogs fail to do properly.  In order to create a successful blog, you must create a brand identity that people will be able to recognise.  

This can be as simple as designing a logo or using the same pallet of colors across your entire site.  Whatever it is, it needs to be distinctive so that it helps you stand out from the crowd.

It is also important that you use the same branding for your site everywhere.  Make sure that you use the same logo/colors /tag line on your website, social media profiles, emails, newsletters, etc.  Everywhere that people can find you.  That way, people will start to notice you more online and you will begin to build up a community of readers.

Learn To Become A Successful Blogger

Like I said at the beginning of this post, this list could have been much bigger.  I haven’t even mentioned things like; advertising, affiliate marketing, product creation, etc.  All of those are important, but when first starting out you can probably forget about them for now.

If you focus on the 12 things that I have listed above, you will develop a solid foundation on which to build and grow your site over time.  If you get the fundamentals right, everything else will follow.

Do you agree with our list?  What other things would you add for new bloggers to learn about?  What did you find helpful when first starting out?  We want to hear from you so please leave a comment below.

 


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How To Update Your Facebook Status Through Your Blog Without Stress




If you're my Friend on Facebook, you would have noticed that most of my Facebook updates are now tagged with "Via 9jabliz". If anyone clicks on the "Via 9jabliz" link in the News Feed, it takes the person directly to 9jabliz.blogspot.com.ng

Well, Facebook Feed Dialog makes this possible. You can also be posting to Facebook with "Via your blog name". It's so easy.


For you to create such for your site, you will need the Facebook application ID of the site. You will have to include it in the Feed Dialog URL which you will have to create for this purpose.




How To Generate Facebook Feed Dialog URL

 

==> Edit the code below with your appID.

https://www.facebook.com/dialog/feed?
  app_id=150436614997987
  &display=page
  &redirect_uri=http://www.facebook.com

You can also replace the www.facebook.com with a link to your site. Not compulsory to change the Facebook Feed dialog redirect_uri though. If you leave it as it is, then you will be redirected to Facebook.com after updating your status.

==> Copy and paste in your browser address bar. Hit the "Enter" or "OK" button.

You should see something like this:



Type whatever you want to post to Facebook and click "Share".

That's all.

In the Facebook News Feed, it will appear like this:
 

On your Facebook Timeline, it will appear like this:


Bookmark the Feed Dialog URL so you won't have to be typing it every time.You can use CTRL D to do this on PC.Your mobile browser will also have an option for such.

If you have an iPad, once the URL opens in your browser, go to the browser options and tap the "Add to Home Screen". This will create a shortcut on your iPad which you can always tap whenever you want to post to Facebook.

Try it and let me know if it works for you.

Please, SHARE this with your friends.
 
Have fun! 
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How to Make Every Post on Blogger Have a Facebook Like Button



Adding a Facebook Like button to your Blogger website lets readers share your content with their Facebook friends. Clicking the Like button posts a link to your blog post on the visitor’s Facebook wall and news feed.

Blogger doesn’t offer a Facebook Like button widget, but you can add the Like feature to each blog post by pasting the Like button code into your blog’s template.




Step 1
Sign in to your Blogger account. Scroll to the blog to which you want to add the Facebook Like button in the lists of blogs displayed on the Blogger Dashboard page.
 
Step 2
Click the “Design” tab under the blog’s title. Click the “Edit HTML” tab in the Design submenu at the top of the Add and Arrange Page Elements page.
 
Step 3
Go to the “Edit Template” section. Click and enable the “Expand Widget Templates” check box to display your blog template’s complete HTML design code.
 
Step 4
Use CNTRL F and find the “<data:post.body/>” HTML code tag in the HTML input box.  Enter the code tag into the search box to quickly find the correct code.
 
Step 5
Paste the following Facebook Like button code snippet immediately before the “<data:post.body/>” tag: <b:if cond='data:blog.pageType != "static_page"'> <iframe allowTransparency='true' expr:src='"http://www.facebook.com/plugins/like.php?href=" + data:post.url + "&amp;send=false&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;font=arial&amp;colorscheme=light&amp;height=35"' frameborder='0' scrolling='no' style='border:none; overflow:hidden; width:450px; height:35px;'/> </b:if>
 
Step 6
Scroll to the bottom of the page, and then click “Save Template.” Blogger saves the edited template and adds the Facebook Like button to all blog posts.
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Facebook Comment Form Not Working? Try This Solution for Blogspot Blogs




If you've been finding it difficult to integrate the Facebook comment box with your Blogger blog, sit back and relax as I guide you on how to add Facebook comments plugin to Blogspot blogs using HTML5.

For you to add the Facebook social plugin to your blog, you will need the Facebook Application ID of the blog. If you know the ID, copy it somewhere and if you don't know it you can check the Facebook apps page.




Next is to log in to your Blogger dashboard, back up your template and go to "Template" > "Edit HTML"

==> Click inside the HTML and use CTRL F to find : <body

==> Directly below it, paste <div id='fb-root'/> OR <div id="fb-root"></div>

==> Open a new tab on your browser and go to www.freehtmlparser.blogspot.com
==> Copy and paste the code below inside the box on the page


<script>(function(d, s, id) {
  var js, fjs = d.getElementsByTagName(s)[0];
  if (d.getElementById(id)) return;
  js = d.createElement(s); js.id = id;
  js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&appId=522587054526444";
  fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>

==> Carefully replace the highlighted appID with the ID of your blog
==> Click "Encode"

==> Go back to the browser tab where you have your blog HTML

==> Copy and Paste the encoded script directly below the  <div id='fb-root'/>

==> Now, your html should look similar to the screenshot below:

Click "Save Template"

==> Click inside the HTML and use CTRL F to find :

<div class='post-footer-line post-footer-line-3'>
 OR
<div class='post-footer-line post-footer-line-3'/>
 OR
<data:post.body/>

==> Directly below it, paste this code : 

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<p align='center'>
<img alt='' class='icon-action' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFt-D-XfhXNQJq7-NMGCUQVDbolkv5SoRbPYEda9A6Iy98tp6QLQRNi68ZrHhGMHxK_kfjp9hVFRmb7lFd7zJxnnf1ULoZCooNGCwzn-SbQFe_ZrHvsStF_7OtS-0ReoVJvGGdCAps3ljR/s1600/cmds.png'/> </p>
<div style='text-align: center;'>
<div class="fb-comments" expr:href='data:post.url' data-width="100%" data-numposts="10" data-colorscheme="light"></div></div>
</b:if>

==> Click "Save Template"

That's all.

Check out the desktop view (not Mobile View) of any post on your blog and you should see the comment form below the post.

Please, let me know if it works for you.

Also use the comment form to let me know if you face some challenges.

Please, SHARE this with friends.

Cheers!

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Tuesday 6 September 2016

Beginners Guide To Web Hosting


Since you should have now registered your domain name, you are now ready to move onto the next step of setting up your site by finding web hosting.

For any site to be accessible online, you need to have a place to store all your website information (e.g. images, script, CSS, HTML, etc.)  This is where web hosting comes in.  This is the physical space where your website will be stored for people to access 24hrs a day.  You won’t be able to get your site up and running until you set this up, so it’s a pretty vital step to take.

 

Web4Africa Web Hosting

I would always recommend going with Web4africa for your web hosting as that is the one that I and many others use to host their website with.  Not only is it very easy to transfer over your newly bought domain name, but Web4africa makes it really easy to use for your site straight away. 

In fact there are a number of different scripts that you can install when you are setting up your site, whether for a blog, eCommerce site, forum, etc. including; Drupal, Joomla, phpBB, Zen Cart, 4Images Gallery, and many other more.  In most circumstances though, you’ll be fine with WordPress.

 

Picking The Right Web Hosting Package

There are 3 different web hosting plans for you to choose from on Web4africa.
  1. Hatchling Plan
  2. Baby Plan
  3. Business Plan
Each is aimed at how many sites you want to setup.

So if you are just starting out and only have plans for running a single site, then the Hatchling Plan would be the perfect bet for you.  If on the other hand you plan to create a number of different sites, then you’d be better off going for the Baby Plan or Business Plan (you get additional features with the Business Plan as well).

Simply pick the one that best suits you.  You can always upgrade your plan at a later date as well.

 

Linking Your Domain Name & Web Hosting Together

If you’ve been following our tutorials, you should already have your own domain name with Web4africa and now be ready to setup your hosting with Web4africa.

The reason why I recommend getting them separately is that it gives you more freedom in the future.  Should you want to change web hosting provider for some reason or perhaps sell your site to someone, it makes it much easier if your domain and hosting are registered separately.  Purchase them together with the same company and you will find it much more difficult to do this.

When you pick your web hosting plan, you will be allowed to enter in your existing domain.  Simply click on the ‘I already own this domain’.
  
Congratulations! You now have your web hosting setup.

Whilst we stated that we already had a domain name, we still need to physically link it to your web hosting account that you have just bought.  As it stands at the moment, they aren’t joined at all.

You should receive a confirmation email through from Web4africa to confirm your account.  Simply log into your Web4africa Account and navigate to your ‘My Account’ page. 

From here, go to Domains > Launch (next to the domain that you want to link) > Nameservers ‘Manage’ > Edit Nameservers.
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Domain Name Registration Tips


If you are thinking of starting a website or blog, then one of the first things you need to do is go and register a domain name for your site.  Now, before you go and jump in with both feet, here are some domain name registration tips that will help you along the way.

 

What Is A Domain Name?

For anyone that doesn’t know, a domain name is the address of your site.  So our domain name is ‘onlineincometeacher.com’, but yours could be www.example.com, yoursite.biz, www.examplesite.org, etc.
There are a lot of different extensions that you can have for your domain name.  These can include;
  • .com
  • .org
  • .net
  • .biz
  • .co
  • .info
  • …etc.

Or you can have a country/region based extension, such as;
  • .co.uk (United Kingdom)
  • .us (United States of America)
  • .co.jp (Japan)
  • .au (Australia)
  • .in (India)
  • …etc.
There are a lot of different domain extensions available for you to choose from, but by far the best one to go for is ‘.com’.  99% of people will likely enter in ‘.com’ when searching for a site before trying anything else, as that is the most widely used extension.

Country/Region specific domain extensions can be useful when your site is only aimed at the local population (e.g. you run a local business), but even then you could get even more traffic/visitors if you go for a ‘.com’ domain.

 

Choosing Your Domain Name

Choosing a domain name is no easy task.  This simple web address will have a big impact on whether your site will be successful or not.  Your domain name will be what people come to recognize you as and remember you by, so it’s best not to rush into buying one until you are 100% sure.


Here are some pointers to help you choose your domain name.

1. Domains That Include Keywords

Not too long ago, you could quite easily get a site ranking highly (getting lots of traffic) by including some targeted keywords within your domain name.  

Thankfully, this isn’t the case any more since Google and other search engines have countered this.  This is good as there were far too many poor quality and spammy sites that were getting traffic by using this tactic, which was harming the internet as a whole.

Nowadays, search engines don’t tend to take the keywords that you use within your domain name into account when ranking sites.  This doesn’t mean you should use them though!

Instead of thinking about search engines, think about your visitors, the actual people that you want to visit your site.  By including some keywords, you can actually give them a better idea of what your site is about.

For example, let’s say that you want to start a movie review website.  Adding the words ‘movie’ (or ‘film’) and ‘review’ would instantly give visitors an idea of what your site was about.  So something like ‘TheMovieReviewer.com’ or  ‘SuperFilmReviews.com’ would be good examples of domains that include relevant keywords.  (Note – I don’t know if these are real sites or not, just using them as examples).

Keyword rich domains can be a good option to go for, just don’t be under the impression that they will help you rank higher in the search engines.

 

2. Branded Domains

Due to the fact that most of the good domain names have already been taken, it means that you have to be a bit more creative.  This isn’t a bad thing; in fact it can be quite good if you can think up something that you can build a brand around.

Staying with the movie review example from before, we could plump for something like ‘moovie.com’ or ‘moovy.com’.  On their own, they don’t really mean anything, but for this example you can see how you could begin to build a brand around them.  (Note – Again, I don’t know if these are real sites, just examples to help show you what I mean)

Also think about how your branded name affects other areas, such as social media.  If you can get the same branded domain name for Twitter, Facebook, G+, etc. then people will find it MUCH easier to find you online.

 

3. Dashes

Should you or shouldn’t you include dashes in your URL?
This is a question that pops up time and again when people are looking to pick a domain name.  My vote would be NOT to use them!   Dashes may allow you more freedom to find the domain name that you want; however you must consider what people will type in when looking for your site.

For example, if your site was ‘the-best-movies.com’ (Yes, I’m sticking with the movie theme), people may instead end up going to ‘thebestmovies.com’, which could be a totally different site.

You also must consider how you would go about telling people about your site.  If you met someone in the street and they wanted to know what your site was called, which do you think they would remember – ‘thebestmovies.com’ or ‘the (dash) best (dash) movies.com’???

The easier your domain name is to remember, the more people will end up coming back to your site.  So try to avoid including different characters like; ‘-/_&$@’ in your domain names.

Protect Your Privacy

During the process of purchasing your domain name, you will be given the option of keeping your domain name private.  Though an additional cost, this feature allows you to keep your personal details (name, email, etc.) out of the global internet database.

If you choose not to go privately, you may be at risk of being spammed or contacted by people looking to buy your domain name/website from you.  Ultimately, it’s up to you as it is an optional extra, but I always make sure that I protect my personal details when purchasing a new domain name.

What Are You Waiting For, Go Register Your Domain Name

When you have finally picked your domain name (which is hopefully available), you will be able to go and register it.  There are plenty of places that you can register a domain name, but I’d always recommend that you go with Web4Africa.  I use them to get all of my domain names and have never had a problem with them.

Just remember the key points that we have talked about when picking your domain name and you will be fine.

Please share if you found this helpful. Thank you!
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Google Analytic For Your Blog


Google Analytic has fast become one of the most popular website Analytics applications used by web designers and online businesses today. If you’re not yet familiar with its wide range of tools, or if you’re yet to be convinced that Google Analytic is for you, here’s what it’s all about…

Is Google Analytic For You?

What Does It Do?

Google Analytics performs a detailed analysis of a website’s functionality. It allows you to get a clearer picture of how your site is used. 

For example: you’ll learn how many people per day leave your site without clicking a single link (known as bounce rate), you’ll find out which pages are most frequently landed on, which channels direct the most traffic and which routes are most likely to lead to commercial results. 

Armed with this information, you can begin to make tailored improvements to address your site’s particular needs.
Here are some examples of the data that you can find in Google Analytics;

Who Is It For?

Anyone with a website or an online business can make use of Google Analytics. It’s an application for anyone who wants to learn how best to improve their site in order to achieve goals, whether this is the number of T-shirts sold, customer surveys completed or business inquiries received.

Visit Tracking

Analytics allows you to separate site users into a number of different categories. For example, an e-commerce site might use categories such as: ‘new user,’ ‘new users who create accounts,’ ‘new users who add to cart,’ ‘new users who purchase,’ etc.

You can also track the activity of returning visitors—to  see who comes back to browse products or purchase or who continues to land on the site without taking further action.

New vs. Returning Visitors

 

Conversion Rate Optimization

Once you know more about who is visiting your site, how long they stay and what they do there, you can start to work on your Conversion Rate Optimization. This means holding attention for longer, getting more clicks, more views or more sales.

Set Fresh Targets

Analytics allows you to set a range of goals, from keeping people interested in your site or getting more customers to add themselves to your mailing list and (via the ‘e-commerce’ feature) keeping track of sales and revenue. 

By dividing your targets into simple categories, you’ll be able to effectively measure your progress in each. For example: if you’ve improved your interface and customers are spending longer browsing your products, that’s a great result. 

If this still isn’t translating to sales then perhaps you need to work on creating a more intuitive route to take users from cart to checkout.

 

Widen Your Platform

One of the most useful features of Google Analytics is that you can see how many people are accessing your site through a tablet or mobile.

Mobile Device Info

 

 

If your site doesn’t offer great functionality to mobile users, this could affect conversion rates. Make sure that your site is accessible to everyone, however they reach you.

 

Stay Informed

‘Intelligence’ is a new feature of Analytics that allows you to keep on top of the information that Google Analytics provides. 

It allows users to customize their update settings, so when a certain kind of data is received – when a particular route is followed or a number of sales have been made – an update will be sent you as an email notification.

 

Social Media

If your website is linked to social media sites, Analytics will help you to see how effective these are at directing traffic back to your site. You can see how many visits came via Twitter or Facebook and experiment with improving your use of these tools to see how more traffic might encouraged.

 

Social Media

 

 

These are just some of the ways in which Google Analytics can help your website, in reality this is just the tip of the iceberg.  The biggest benefit to your business is seeing areas that are working, and more importantly, areas that aren’t.

Once you know where you can improve, you can set about working to fix those aspects and ultimately grow your website.

 Keen to give it a go but not sure where to start? Using a whole new application – particularly one as intricate and multi-functional as Google Analytics – can feel like an intimidating move.

But you can make life easy for yourself when you follow the step-by-step directions contained within this simple Google Analytics guide.

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